In an exclusive sneak peek for special guests, BELLAME Beauty lifts the curtain on Acqua Lumiere, a luxury skincare collection.
DUBLIN, Calif., Jan. 30, 2018 /PRNewswire/ — In the weeks leading up to the holidays, no one has the time to add yet another social event to an already jam-packed schedule, right?
Well, if it’s an exclusive, by-invitation-only unveiling of a top secret luxury skincare line, held at a chic wine bar with fantastic food, you’d be surprised at how many smart, savvy – and busy – women can clear their calendars!
On December 9, after months of carefully crafted social media buildup, a beautiful “reveal” took place at Pairings Cellar in Pleasanton, California: Acqua Lumiere The Collection, a four-item skincare range inspired by luxury and powered by science.
Created by highly experienced beauty executive Melissa Thompson, whose resume includes top posts at leading direct sales companies, Acqua Lumiere is the premiere launch of BELLAME Beauty, a one of kind venture. In short, BELLAME is the very first beauty company in direct sales to be built by a social community first.
Yes, long before Melissa hopped into the lab with her research team to develop Acqua Lumiere, she began building her BELLAME “tribe” on Facebook and through her blog on bellame.com. Her warm, heartfelt and often funny posts take followers and readers on her journey as a wife, mother, businesswoman and beauty lover. And through sharing about her life in such a real way, Melissa has brought 100,000 “tribe members” into the fold before launching a single product. By reading their comments and taking their hopes and dreams to heart, Melissa was able to create with the ultimate blueprint: feedback from demanding, results-driven women just like her.
Enter Acqua Lumiere.
Guests of the event were gifted the full set of Acqua Lumiere (Hydrating Cleanser, Hydrating Moisturizer, Hydrating Serum and Hydrating Eye Cream), along with a set of special washcloths that optimize the removal of makeup. And while enjoying a delicious brunch and sparkling mimosas, the VIP attendees listened while Melissa walked them through the line, describing the key ingredients and the unique #skingoals they deliver on.
And since seeing is believing, guests were treated to a live demo of the full line. Jaws dropped as the model removed an entire face of makeup, simply by gently massaging her face with Hydrating Cleanser, dipping her washcloth into a bowl of warm water on the table beside her, and then whisking it all away in a flash. Immediately, it was tagged “dreamcleanser” on social media.
Throughout the event, guests raved about Acqua Lumiere. “The scent is addictive,” whispered one. “This is the most luxurious packaging,” said another. The word is getting out on Acqua Lumiere, BELLAME Beauty’s luxury skincare foray into direct sales – and anticipation is building. One clue: There’s already a waitlist for the line via social media.