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Illuminating Primer

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$39.00
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Prime & Illuminate!

The perfect makeup application starts with a brilliant complexion. The Illuminating Primer nourishes your skin with Baobab & Avocado Oil to provide your skin with hydration and glow while allowing effortless makeup application and all-day staying power. The silky, soft texture smooths and evens out the skin for perfect application and wear every time.

Our Illuminating primer provides a subtle glow to the skin, a very “glow from within” look.  Translucent with slight Illuminating coverage that can be worn on its own or as the perfect canvas for your foundation to blur the appearance of pores, redness, and wrinkles.

Begin with a fresh, cleansed, and moisturized face. Apply a dime-sized amount evenly with hands or brush.  Allow a few minutes to set.  Apply Foundation.

For a natural, hydrated glow, wear it solo, or even mix with your foundation for a natural, sheer finish.

baobab_oil
Tree of Life" Baobab Oil

Africa's ancient superfruit, rich in antioxidants, vitamins A, C, E, and omegas, boosts collagen, fights free radicals, enhances elasticity, and hydrates for firmer, radiant skin.

Aloe Vera
Aloe Vera

Soothes inflammation, heals, and restores distressed skin, providing gentle care for quick recovery and lasting comfort.

avocado_oil
Avocado Oil
Calms and heals Itchy, dry skin while hydrating and moisturizing
witch_hazel
Witch Hazel

Helps to reduce inflammation and irritation to leave the skin feeling smooth.

Cruelty Free
Gluten Free
Paraben Free
Phthalate Free

Product Reviews

5
241 reviews
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Stephanie Perez
October 20, 2023
Verified purchase
5/5
Radiance Flawless skin
Let me share my beauty secret with you – the Illuminating Primer. It's not just a primer; it's the foundation of my makeup routine.This primer is all about that prime and illuminate philosophy, and it's truly a game-changer. The secret sauce here is the combination of Baobab and Avocado Oil. It's like a burst of hydration and radiance for my skin. Every time I apply it, I can see that healthy glow, and it feels like my skin is getting a treat.
Kayleigh Mccombs
October 20, 2023
Verified purchase
5/5
I wasn’t much into primer before I tried this one! Now, I can’t live without it! I love how this gives your skin the perfect glow! Not only does it give the perfect glow, but it also is a base for your foundation so it stays longer!
Sarah Owens
October 20, 2023
Verified purchase
5/5
Everyday
I love this as a primer but I also use it as an all over glow when I'm not wearing makeup. So lightweight.
Christine Paupore
October 20, 2023
Verified purchase
5/5
Glow Magic
I have never used a primer & when my consultant color matched me with this shimmery primer...I was nervous I'd look like I was trying too hard for 53! I love this under my foundation or alone. It moisturizes & feels so good & the glow is magic!! Hard to choose a favorite product...but this may be it!
Amanda Verhoff
October 20, 2023
Verified purchase
5/5
This is a very nice primer! It really gives your skin a dewy hydrated look.
Stephanie Dewilde
October 20, 2023
Verified purchase
5/5
This is my favorite out of our two primers. Once I add one of our glow drops, I'm a happy camper on how my face looks. Who doesn't like to glow?
Lisa Howell
October 20, 2023
Verified purchase
5/5
Glowy
I adore how this formula creates the perfect amount of glow. I actually enjoy using it alone without foundation too! It helps that it’s good for my skin as well.
Robin Guymon
October 20, 2023
Verified purchase
5/5
This is by far the best primer I have ever used. I use it daily under my make up and it just makes it all go on so much smoother and makes it last longer. It is just great.
Taylor Fender
October 20, 2023
Verified purchase
5/5
This primer is so beautiful. I love to use it on the lighter makeup days when i just want to use concealer. It gives such a beautiful glow while still feeling light.
Octoria Musman
October 20, 2023
Verified purchase
5/5
I'm so in love with this primer. It makes my skin glow. I have a very oily skin.

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