Proprietary Formulation
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Nourishing Haircare
Made in USA
8 oz / Eco-friendly recyclable packaging
Retail
$39.00
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$35.10
IDEAL FOR TEXTURED, COARSE, TYPE 3 & 4 HAIR:
- Tightly curled or coiled hair is compact and dense, enhancing volume and creating a distinctive appearance.
- Visible 'S' and 'Z' patterns in the hair can give a fluffy look.
- The hair is prone to dryness and breakage due to impeded oil distribution along the strands.
- It experiences significant shrinkage, up to 70%, dramatically reducing its apparent length when not stretched.
Elevate your wash day ritual with our expertly formulated sulfate-free shampoo and conditioner, designed for both natural and chemically treated hair. Our Smart Nourishing Haircare Technology gently clarifies and conditions without stripping essential moisture. Infused with key ingredients like Hydrolyzed Baobab and Pro-Vitamin B5, it deeply nourishes and revitalizes each strand, leaving your hair irresistibly soft, manageable, and ready for styling.
Smart Haircare: Advanced formulations utilize clinical-grade ingredients scientifically proven to enhance hair health. Customizable solutions provide tailored care for all hair types and concerns. Higher concentrations of clinical actives deliver potent, effective results for maximum efficacy and visible improvement.
Repair, Protect, and Revitalize: Strengthens hair from root to tip. Repairs damage and guards against future harm. Reduces frizz, leaving hair shiny, smooth, and easy to detangle and style.
Nourishing Ingredients: Infused with high-quality ingredients like Baobab Seed Oil and Shea Butter for deep nourishment.
An Indulgent Aromatic Experience: A fresh, spa-like, sophisticated scent highlighted by a subtle floral touch.
Good for You: Cruelty-free, vegan formulas are free from harmful chemicals, including parabens, phosphates, phthalates, sulfates, gluten, nuts, DEA, aldehydes, and formaldehyde.
Color-Safe: Protects vibrant hair color and is safe for chemically treated hair.
Responsible Packaging: Soft, squeezable, and eco-friendly recyclable packaging.
Highly Concentrated: 8 oz of this concentrated formula lathers richly when emulsified.
How to Use
Pro Tip: Clarifying Treatment
Every two weeks, begin your routine with the Purifying Shampoo, then follow with the Nourishing Shampoo before conditioning. This clarifying step deeply cleanses, ensuring your hair stays fresh, vibrant, and voluminous without stripping away natural oils. It effectively removes buildup and impurities, maintaining hydration and softness while keeping your hair and scalp clean.
Discover the Art of Pro-Level Hair Washing!
Unlock the secret to salon-worthy hair right at home with our expert guide on Luxurious Hair Cleansing and Hydration. By mastering these steps, you'll not only maintain your hair's health and beauty but also turn every wash into a moment of luxurious self-care. Ready to wash your hair like a pro? Let's get started!
- Initial Prep & First Wash: Begin your beauty ritual by thoroughly soaking your hair in warm water, gently opening the cuticles, and preparing your locks for a transformative cleanse. With just the right amount of shampoo—tailored to your hair's length—emulsify the formula in your palms to activate its potent ingredients. Start at the scalp with gentle, circular motions, working to the tips to ensure every strand is enveloped in luxury.
- Second Wash: Double down on purity with a second shampooing. This time, let the rich lather sit and work its magic for a minute or two, allowing deep purification and hydration. This crucial step not only sweeps away impurities but also infuses your hair with essential nourishment—rinse well to unveil a fresher, cleaner base.
- Conditioning: Choose the right amount of conditioner, considering your hair's volume and needs. Apply from mid-shaft to ends, concentrating on the thirstiest parts. This method delivers intense moisture where needed most without burdening your roots, ensuring your hair stays bouncy and voluminous.
- Final Rinse: Rinse your hair thoroughly with lukewarm water, followed by a cool splash to seal the cuticles and enhance shine. Blot wet hair gently with a soft towel to minimize damage. Ensure all conditioner is fully rinsed out, and carefully press out excess water with a delicate touch to preserve your hair’s natural integrity.
Meet the Product
Ingredients
Smart Conditioning Technology
This ultimate hair hero works synergistically within the formula, attaching itself to weakened strands to repair and strengthen them. It boosts shine, removes split ends, and smooths cuticles.
Hydrolyzed Baobab
Our hydrolyzed Baobab guarantees easy absorption, delivering optimal nutrient and antioxidant benefits. Balanced with moisturizing agents and emollients, it prevents buildup that can cause stiffness or brittleness, leaving your hair incredibly soft and manageable.
Pure Cleanse Complex
Gently cleanses to remove buildup without stripping natural oils, leaving hair perfectly clean and refreshed.
Pro-Vitamin B5 (Panthenol)
Deeply hydrates and nourishes hair, enhancing softness and shine while improving overall hair health.
Advanced Softening Complex
Deeply hydrates hair, locking in moisture for irresistibly nourished strands. Softens even the coarsest hair, making it silky and easy to manage. Transform your hair texture for ultimate smoothness and manageability.
Lactic Acid
Repairs past damage and fortifies hair against future harm.
Shea Butter
Provides deep moisture, smooths and softens hair, and protects against dryness and damage.
Advanced Nourishing Complex
This proprietary blend enhances manageability, making detangling a breeze, improves hair's texture for easier styling, and delivers intense hydration to restore life to even the driest strands. Transform your hair for ultimate smoothness and effortless styling.
Allantoin
Soothes the scalp and helps to calm any irritation, promoting a healthy scalp environment for hair growth.
Cruelty Free
Gluten Free
Patented Ingredients
Phthalate Free
Paraben Free
Sulfate Free
Nut Free
Formaldehyde Free
DEA Free
Vegan
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Product Reviews
Images and videos from the reviews
Rejuvenating
I am EXTREMELY picky with hair care since having major loss. I INSTANTLY fell in love with this line with just one use. My hair has never felt so full and smooth and frizz free. Also used a quarter of the amount I've used with prior shampoo. My hair is really fine, and this conditioner is not heavy. I would recommend this all day everyday!!
OH so clean clean
My hair has never felt or looked better. THE SMELL is so amazing. It’s the first thing I noticed. Needed less than a quarter size to clean and condition my hair! Must have for the best hair!! Before and after first wash!
Curls for days!
My daughter has always struggled with dry, unmanageable mixed girl hair. And as a mom - I’ve struggled to help her with it. But she is using the nourishing line now and LOVING how manageable and bouncy her curls are! She’s using far less product and finally lives her God given curls🤍 she even FaceTimed me when I was at a girls dinner to rave about how good her hair looks !
So soft!!
I am swooning!! I can’t stop running my fingers through my hair!! My hair is so soft and very manageable! Only blowdried with round brush!
Lo mejor que he probado en el cabello
Fue sorprendente como desde la primera lavada pude ver un cambio tan grande
Mi hija de 15 años pudo ver sus rizos definidos hidratados y sin frizz
Mi hija de 15 años pudo ver sus rizos definidos hidratados y sin frizz
