LOVE THE SKIN YOU'RE IN
SELFIE WORTHY RESULTS

Illuminating Primer

Retail
$39.00
Subscribe & Save
$35.10
-
+
45 DAY MONEY BACK GUARANTEE
SHOP WITH CONFIDENCE
45 DAY MONEY BACK GUARANTEE

Prime & Illuminate!

The perfect makeup application starts with a brilliant complexion. The Illuminating Primer nourishes your skin with Baobab & Avocado Oil to provide your skin with hydration and glow while allowing effortless makeup application and all-day staying power. The silky, soft texture smooths and evens out the skin for perfect application and wear every time.

Our Illuminating primer provides a subtle glow to the skin, a very “glow from within” look.  Translucent with slight Illuminating coverage that can be worn on its own or as the perfect canvas for your foundation to blur the appearance of pores, redness, and wrinkles.

Begin with a fresh, cleansed, and moisturized face. Apply a dime-sized amount evenly with hands or brush.  Allow a few minutes to set.  Apply Foundation.

For a natural, hydrated glow, wear it solo, or even mix with your foundation for a natural, sheer finish.

baobab_oil
Baobab Oil

Nourishes, moisturizes, and promotes skin rejuvenation while protecting against oxidative stress.

aloe_vera
Aloe Barbadensis Leaf Juice

Known for its calming and soothing properties, Aloe Vera is a panacea for distressed skin. It delivers instant hydration, accelerates healing, and reduces inflammation, giving your skin the tender, loving care it deserves.

avocado_oil
Avocado Oil
Calms and heals Itchy, dry skin while hydrating and moisturizing
witch_hazel
Witch Hazel

Helps to reduce inflammation and irritation to leave the skin feeling smooth.

Cruelty Free
Gluten Free
Paraben Free
Phthalate Free

Product Reviews

5
241 reviews
Add a review
Tara Fuller
October 16, 2023
Verified purchase
5/5
Use alone with your moisturizer, or as a beautiful glow under your foundation .love this product
Elizabeth Gilman
October 16, 2023
Verified purchase
5/5
Best Primer !
I Will absolutely not go without this Primer.
I wear it bare when I am just around the house without make up and I feel confident that I am getting my skincare while getting a beautiful glow.
It looks so natural,
Dee Ross
October 16, 2023
Verified purchase
5/5
Talk about glow and pore blur, off the charts
Wait at least 2 minutes after primer application to start with make up work. You will love these results. I am obsessed. 🤩
Kim Kenney
October 16, 2023
Verified purchase
5/5
This is my favorite Primer! It is very moisturizing! And adds a little glow.
Stacia Trapasso
October 16, 2023
Verified purchase
5/5
The extra glow!
THIS is that must for prepping my skin! Blurs my very large pores, evens out my skin tone, giving me a blank canvas to work with!! Apply, let soak in and you’re good to go!!
Victoria Sanchez
October 16, 2023
Verified purchase
5/5
It’s time to get your glow on! Perfect base for your makeup look! Oh so beautiful and dewy🔥
Bridgette Stampley
October 16, 2023
Verified purchase
5/5
This primer gives my makeup underneath a healthy gorgeous glow!
Caitlyn Goodall
October 16, 2023
Verified purchase
5/5
Primer
I am in love with this primer. It is lightweight, non greasy or oily and glides into the skin. It creates a smooth surface for the makeup to apply to and it helps my makeup last throughout the day! 10/10
Debbie Foster
October 16, 2023
Verified purchase
5/5
Perfect primer!!!
I have used the matte prior to this and loved it but I am in love with the glow and how my foundation lasts so much longer with this primer!!
Elizabeth Meek
October 16, 2023
Verified purchase
5/5
Love my dewy glow this primer gives me!

20%

savings

on first order

Activate now

Not valid on Starter Orders, Self-Care Collections, or with other sitewide savings promotions.

Let's Be Social