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Illuminating Primer

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Prime & Illuminate!

The perfect makeup application starts with a brilliant complexion. The Illuminating Primer nourishes your skin with Baobab & Avocado Oil to provide your skin with hydration and glow while allowing effortless makeup application and all-day staying power. The silky, soft texture smooths and evens out the skin for perfect application and wear every time.

Our Illuminating primer provides a subtle glow to the skin, a very “glow from within” look.  Translucent with slight Illuminating coverage that can be worn on its own or as the perfect canvas for your foundation to blur the appearance of pores, redness, and wrinkles.

Begin with a fresh, cleansed, and moisturized face. Apply a dime-sized amount evenly with hands or brush.  Allow a few minutes to set.  Apply Foundation.

For a natural, hydrated glow, wear it solo, or even mix with your foundation for a natural, sheer finish.

baobab_oil
Tree of Life" Baobab Oil

Africa's ancient superfruit, rich in antioxidants, vitamins A, C, E, and omegas, boosts collagen, fights free radicals, enhances elasticity, and hydrates for firmer, radiant skin.

Aloe Vera
Aloe Vera

Soothes inflammation, heals, and restores distressed skin, providing gentle care for quick recovery and lasting comfort.

avocado_oil
Avocado Oil
Calms and heals Itchy, dry skin while hydrating and moisturizing
witch_hazel
Witch Hazel

Helps to reduce inflammation and irritation to leave the skin feeling smooth.

Cruelty Free
Cruelty Free
Gluten Free
Gluten Free
Paraben Free
Paraben Free
Phthalate Free
Phthalate Free

Product Reviews

5
241 reviews
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Taylor Barber
October 14, 2023
Verified purchase
5/5
If you like glow and hydration in your skin…
THIS IS FOR YOU. The glowiest, most hydration primer I’ve ever used and IT COVERS! Acne and large pores be gone!
Krista Gray
October 14, 2023
Verified purchase
5/5
The Illuminating primer is my favorite! You can layer it to get more or less of a base canvas without looking greasy or shiny. Your makeup will lay beautifully on top of this primer!
Brittany Buckley
October 14, 2023
Verified purchase
5/5
Illuminating Primer
The primer that instantly gave my face a beautiful natural glow! Not only that, but its packed with active skincare ingredients that work for my skin while I wear it! It does a beautiful job filling in my pores and creates a beautiful canvas for me before I apply my foundation!
Mary Groce
October 14, 2023
Verified purchase
5/5
Greatest primer ever!
I love love the way the primer makes me glow!
I use it under my Luminous Foundation and it just glides on like butter!
It’s a Win Win for sure !!
Mallorie Reiss
October 13, 2023
Verified purchase
4/5
The perfect under glow❕
If you love dewy, glowy makeup…. this is going to be your BEST FRIEND!!! Gives the perfect glow under your foundation and makes everything stay put!!!
Valentina King
October 13, 2023
Verified purchase
5/5
Game changer
This was my first time using a primer before foundation. What a difference! Honestly, I love it without foundation too!
Kellie Meredith
October 13, 2023
Verified purchase
5/5
I love that this primer doesn't leave my face feeling oily. It covers the dark circles around my eyes really well. I highly recommend.
Nicole Bravo
October 13, 2023
Verified purchase
5/5
Love!
This is a great base before putting on foundation. Foundation goes on smooth and evenly and stays put!
Kim Novak
October 13, 2023
Verified purchase
5/5
Not JUST a Primer!
I use this primer solo as it's tinted just enough to give my skin the perfect amount of extra glow without makeup. It's not just a primer due to it being packed full of skincare! It truly leaves my skin feeling so soft & glowy.
Jessica Stephenson
October 13, 2023
Verified purchase
5/5
This is definitely in my top 3 favorite products! I use it before I apply my makeup and after, my makeup lasts so long and looks amazing and hydrated!

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