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Illuminating Primer

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Prime & Illuminate!

The perfect makeup application starts with a brilliant complexion. The Illuminating Primer nourishes your skin with Baobab & Avocado Oil to provide your skin with hydration and glow while allowing effortless makeup application and all-day staying power. The silky, soft texture smooths and evens out the skin for perfect application and wear every time.

Our Illuminating primer provides a subtle glow to the skin, a very “glow from within” look.  Translucent with slight Illuminating coverage that can be worn on its own or as the perfect canvas for your foundation to blur the appearance of pores, redness, and wrinkles.

Begin with a fresh, cleansed, and moisturized face. Apply a dime-sized amount evenly with hands or brush.  Allow a few minutes to set.  Apply Foundation.

For a natural, hydrated glow, wear it solo, or even mix with your foundation for a natural, sheer finish.

baobab_oil
Tree of Life" Baobab Oil

Africa's ancient superfruit, rich in antioxidants, vitamins A, C, E, and omegas, boosts collagen, fights free radicals, enhances elasticity, and hydrates for firmer, radiant skin.

Aloe Vera
Aloe Vera

Soothes inflammation, heals, and restores distressed skin, providing gentle care for quick recovery and lasting comfort.

avocado_oil
Avocado Oil
Calms and heals Itchy, dry skin while hydrating and moisturizing
witch_hazel
Witch Hazel

Helps to reduce inflammation and irritation to leave the skin feeling smooth.

Cruelty Free
Gluten Free
Paraben Free
Phthalate Free

Product Reviews

5
241 reviews
Add a review
Shiloh Fordonski
October 22, 2023
Verified purchase
5/5
Youthful Glow!
I love the hydrated glow from this primer. It’s lightweight, doesn’t clog pores, and makes your makeup look so smooth all day.
Jenne Stoner
October 22, 2023
Verified purchase
5/5
Pop of Shimmer
I'm a simple gal and this is really all I need to feel like a superstar! I use the mattifying primer then top off my cheeks with this amazing glow! Sometimes I get crazy and use it for a lil shimmer on my eyes!
Moriah Wise
October 22, 2023
Verified purchase
4/5
Primer
This primer is the bomb! I’ve always enjoyed a more mattifying look until I tried this amazing, moisturizer rich, dewy primer. Changed my life and the feel of my skin for sure!
Shanita Ledet
October 22, 2023
Verified purchase
5/5
Glow!!
Talk about glow! There are so many products out there to choose from but this one gives you that flow without much effect at All it’s light weight but hold your make up in place all day a little goes a long way. This primer is a must buy!
Julie Lefler
October 22, 2023
Verified purchase
5/5
Game Changer
I only recently started using the primer. It is a game changer! It minimizes the appearance of my pores and evens out my skin tone.
Chrissy Mangione
October 22, 2023
Verified purchase
5/5
This is such a great base and provides the perfect glow to your skin!
Tonia Walker
October 22, 2023
Verified purchase
5/5
This illuminating primer was all I needed when I was in Mexico. It allowed for that natural glow on my face without the makeup. It was a nice touch to my sun tanned face.

Tonia
Oct 2023
Shawna Dutton
October 22, 2023
Verified purchase
5/5
I love how soft and silky my face feels with this primer and with the illuminating primer I can just put it on on my makeup free days to have a beautiful glow.
Robin Garner
October 22, 2023
Verified purchase
4/5
Primer works
I’m still undecided on this one. I used Merle Norman before and I liked that one. This one is lighter and seems to go on smoother but I felt my other gave me a little more moisturizing feel.
Lindley Cauthen
October 22, 2023
Verified purchase
5/5
Oh WOW- this primer! It’s such a good prep for my skin before applying foundation and I also like using it with a little moisturizer if I want to just have a no-makeup look that day!

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