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Illuminating Primer
MADE IN USA
30 ml
Retail
$36.00
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$32.40
Hydrate, Smooth, & Illuminate: This is more than a primer—it's skincare with a glow. Hydrate, smooth, and illuminate with a breakthrough formula that nourishes as it perfects.
This game-changing illuminating primer fuses luxury skincare with high-performance priming power. Hydrating squalane, brightening vitamin C, barrier-strengthening baobab, and antioxidant-rich oils lock in moisture, refine skin, and create a flawless, lit-from-within glow—with or without makeup.
Save 21% when purchased in our newest Complexion Perfection Collection!
Bellame Benefit
- More Than Primer – Skincare-powered formula hydrates, protects, and improves skin texture.
- Lit-From-Within Glow – Enhances natural radiance for a fresh, healthy glow with or without foundation.
- Deeply Hydrated Skin – Replenishes moisture to keep skin smooth, supple, and primed for a flawless finish.
- Pore-Blurring – Refines texture and minimizes pores for a soft-focus, airbrushed look.
- Long-Lasting Wear – Strengthens the barrier to prevent dryness, flaking, and makeup settling.
- Soothe & Calm – Reduces redness and irritation for balanced, comfortable, radiant skin.
How to Use
Start with a freshly cleansed and moisturized face. Smooth a dime-sized amount evenly across your skin using your hands or a brush, allowing it to set for a few minutes. Then, apply your foundation.
Pro-Tips: Wear it alone for a naturally radiant glow, or mix it with your foundation for a sheer, dewy finish.
Ingredients
Sodium Hyaluronate
A derivative of Hyaluronic acid, its molecular weight is much lower than hyaluronic acid, leaving it small enough to penetrate the top layer of the skin, allowing it to hydrate from underneath the skin layers to plump, volumize and moisturize skin.
Tree of Life" Baobab Oil
Africa's ancient superfruit, rich in antioxidants, vitamins A, C, E, and omegas, boosts collagen, fights free radicals, enhances elasticity, and hydrates for firmer, radiant skin.
Squalane
A highly effective moisturizing agent that smooths the hair cuticle, reduces frizz, and adds shine without weighing hair down.
Panthenol (Pro-Vitamin B5)
A skin-strengthening vitamin that enhances moisture retention, smooths texture, and promotes healthy skin.
Witch Hazel
A pore-refining, oil-balancing botanical that tones and smooths skin for a flawless base.
Vitamin C
A potent, stable form of vitamin C that brightens, evens skin tone, and shields from environmental stress.
Vitamin E
A powerful antioxidant that protects against free radicals while keeping skin soft and nourished.
Avocado Oil
Rich in fatty acids and antioxidants, it deeply conditions and supports the skin’s resilience.
Aloe Vera
A cooling, soothing botanical that calms redness, hydrates, and refreshes the skin.
Cruelty Free
Mineral Oil Free
Vegan
Gluten Free
Phthalate Free
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Product Reviews
Images and videos from the reviews
Add a natural glow
This primer is my summer essential! I love how it enhances my skin with a natural glow while delivering amazing skincare benefits. It plumps and smooths without feeling greasy, and its silky texture provides the perfect grip, keeping my makeup in place all day without any stickiness.
Subtle glow that lasts all day
Mix it with our anti-aging foundation for a subtle glowing coverage or apply under your foundation for a dewy glow that lasts throughout your day. Illuminating primer has always been one of mine and my customers favorites so I’m excited to bring it back with so many more added anti-aging benefits.
This primer is an absolute game-changer! It’s so much more than a base for makeup. It feels like a skincare treatment every time I apply it. It leaves my skin super hydrated and smooth, but without feeling heavy or greasy. I love how it gives me that natural glow, even on no makeup days. When I do wear foundation, everything goes on flawlessly and stays put all day without settling into lines. Plus I've noticed my skin feels calmer and less red after using it regularly.
The best primer for dry skin!
Most illuminating primers draw attention to my skin imperfections but this one smooths my skin so much. It’s equal party’s glow and flawless base. I LOVE this formula and the difference it makes in my makeup application!
