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Illuminating Primer

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$39.00
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Prime & Illuminate!

The perfect makeup application starts with a brilliant complexion. The Illuminating Primer nourishes your skin with Baobab & Avocado Oil to provide your skin with hydration and glow while allowing effortless makeup application and all-day staying power. The silky, soft texture smooths and evens out the skin for perfect application and wear every time.

Our Illuminating primer provides a subtle glow to the skin, a very “glow from within” look.  Translucent with slight Illuminating coverage that can be worn on its own or as the perfect canvas for your foundation to blur the appearance of pores, redness, and wrinkles.

Begin with a fresh, cleansed, and moisturized face. Apply a dime-sized amount evenly with hands or brush.  Allow a few minutes to set.  Apply Foundation.

For a natural, hydrated glow, wear it solo, or even mix with your foundation for a natural, sheer finish.

baobab_oil
Tree of Life" Baobab Oil

Africa's ancient superfruit, rich in antioxidants, vitamins A, C, E, and omegas, boosts collagen, fights free radicals, enhances elasticity, and hydrates for firmer, radiant skin.

Aloe Vera
Aloe Vera

Soothes inflammation, heals, and restores distressed skin, providing gentle care for quick recovery and lasting comfort.

avocado_oil
Avocado Oil
Calms and heals Itchy, dry skin while hydrating and moisturizing
witch_hazel
Witch Hazel

Helps to reduce inflammation and irritation to leave the skin feeling smooth.

Cruelty Free
Gluten Free
Paraben Free
Phthalate Free

Product Reviews

5
241 reviews
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Liney Reynolds
October 22, 2023
Verified purchase
5/5
Like having a glowing filter!
Makeup infused with skincare.. Yes please!
I often get asked what gives me that natural glowy look… And this is it!
I love how smooth my makeup glides on with this fabulous primer!
Blanca House
October 22, 2023
Verified purchase
5/5
When I want my skin to really glow I wear this primer alone on the no makeup days. For the special occasion that I want my makeup to really have an illuminating finish I use this primer. It goes on silky, and is the perfect base to apply my makeup for long lasting wear.
Jessica Berezni
October 22, 2023
Verified purchase
5/5
I love using the illuminating primer! It is perfect for prepping your skin and giving you a little extra glow for your makeup. It love that it is lightweight too. I sometimes mix it with my sunscreen for a natural and protective look.
Nicole Walker
October 22, 2023
Verified purchase
4/5
This primer is the perfect addition to your daytime look, especially on a full face makeup day. It achieves that dewy glow that is sure to effortlessly transition you from day to night with ease.
Kayla Wilkerson
October 22, 2023
Verified purchase
5/5
My favorite primer, ever. For long lasting glowing skin, this primer goes above and beyond, I will never use another primer!
Andrea Reed
October 22, 2023
Verified purchase
5/5
I’m not much of a makeup wearer, so I often wear this alone with my SPF, and I’m obsessed, it is SO pretty! However, when I do wear foundation, this is an absolute must! It helps the foundation go on much more smoothly and gives a softer look and feel. I even like mixing this with the mattifying sometimes.
Heidi Buxton
October 22, 2023
Verified purchase
5/5
Perfect for mature skin
It adds the glow that I need. The older you get I find you need my shine, not a matte look. The primer does not clog my pores.
Joee Flaningan
October 22, 2023
Verified purchase
5/5
If you’re ready to glow from outer space, this primer will do just that. Not a sparkly glow, but a natural looking glow that looks healthy. Love this one!
Jennifer Zorn
October 22, 2023
Verified purchase
5/5
All season primer
I have gotten rid of all other primers. This goes on so easily and pairs well with the concealer or the foundation or the make up palettes the highlighters and blush. Even if I do not want a full face with heavy foundation this primer is used. My skin looks youthful and beaming.
Lynn Vande Velde
October 22, 2023
Verified purchase
5/5
Pleasantly Surprised!
I was a little worried that this primer would be too luminous for my normal to oily skin. I also live in a hot and humid climate which makes wearing makeup a little tricky. This primer has a beautiful glow to it without making me look greasy and it absorbs nicely into my skin. I use this after my core four and sometimes I don’t put foundation on because this primer makes my skin look so fresh and healthy. I definitely recommend this!!

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