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Illuminating Primer

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Prime & Illuminate!

The perfect makeup application starts with a brilliant complexion. The Illuminating Primer nourishes your skin with Baobab & Avocado Oil to provide your skin with hydration and glow while allowing effortless makeup application and all-day staying power. The silky, soft texture smooths and evens out the skin for perfect application and wear every time.

Our Illuminating primer provides a subtle glow to the skin, a very “glow from within” look.  Translucent with slight Illuminating coverage that can be worn on its own or as the perfect canvas for your foundation to blur the appearance of pores, redness, and wrinkles.

Begin with a fresh, cleansed, and moisturized face. Apply a dime-sized amount evenly with hands or brush.  Allow a few minutes to set.  Apply Foundation.

For a natural, hydrated glow, wear it solo, or even mix with your foundation for a natural, sheer finish.

baobab_oil
Tree of Life" Baobab Oil

Africa's ancient superfruit, rich in antioxidants, vitamins A, C, E, and omegas, boosts collagen, fights free radicals, enhances elasticity, and hydrates for firmer, radiant skin.

Aloe Vera
Aloe Vera

Soothes inflammation, heals, and restores distressed skin, providing gentle care for quick recovery and lasting comfort.

avocado_oil
Avocado Oil
Calms and heals Itchy, dry skin while hydrating and moisturizing
witch_hazel
Witch Hazel

Helps to reduce inflammation and irritation to leave the skin feeling smooth.

Cruelty Free
Gluten Free
Paraben Free
Phthalate Free

Product Reviews

5
241 reviews
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Jamie Cone
October 19, 2023
Verified purchase
5/5
Cue the glow!
I swear this product has completely elevated my makeup game! It's like a filter for your face all on it's own, it leaves a gorgeous subtle glow + blurs out pores, fine lines + uneven complexion. One tip that makes a huge difference is to make sure your really let it dry down before applying your other products, This is true for any primer + you'll notice a huge difference! I wear this all on it's own on those makeup free days! So simple!
Bridget Weatherford
October 19, 2023
Verified purchase
5/5
What a GLOW!
I do not have to use very much if any foundation at all if I use this awesome primer! Goes on extra light and adds the exact amount of needed color. Love it!!
Heather Ventura
October 19, 2023
Verified purchase
5/5
Favorite priner
Love the glow I get with this primer!
Phyllis Worthington
October 19, 2023
Verified purchase
5/5
This primer is so amazing, looks wonderful just by itself! Gives your skin a beautiful glow!
Carol Johnson
October 19, 2023
Verified purchase
5/5
I love this primer. I wear it by itself most of the time as it gives such a natural, glowy sheen.
Robin D’Angelo
October 19, 2023
Verified purchase
5/5
Glow Baby Glow
Love this because it makes my skin glow plus feels so good on my face! Allows my make up to have a more flawless look! Highly recommend!
Susan Hartley
October 18, 2023
Verified purchase
5/5
Illuminating primer
I really love this illuminating primer because it goes on silky smooth and provides that perfect glow, A little goes a long way! The formula melts right into your skin. I’ve had a lot of compliments on this primer.
Dacey Blackman
October 18, 2023
Verified purchase
5/5
Perfect base
This product is such a game changer. Sometimes I don’t even need to use foundation with the coverage this provides. Lasts all day, doesn’t flake off and is wonderful.
Angela Lingerfelt
October 18, 2023
Verified purchase
5/5
This primer truly perfected my overall makeup application. It brings enough illumination to my skin to bring it to life all by itself. Does not over shine but gives that perfect glow. Using it under my luminous foundation not only helps to cover scarring but provides that dewy fresh glow for my mature skin.
Barbara Devine
October 18, 2023
Verified purchase
5/5
That ‘glow’ you’ve been searching for, THIS IS IT!
When I was younger that power over your foundation was the thing but today it’s all about that healthy radiance and this brings it in spades!!

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