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Illuminating Primer

MADE IN USA

30 ml

Retail
$36.00
Subscribe & Save
$32.40

Hydrate, Smooth, & Illuminate: This is more than a primer—it's skincare with a glow. Hydrate, smooth, and illuminate with a breakthrough formula that nourishes as it perfects.

This game-changing illuminating primer fuses luxury skincare with high-performance priming power. Hydrating squalane, brightening vitamin C, barrier-strengthening baobab, and antioxidant-rich oils lock in moisture, refine skin, and create a flawless, lit-from-within glow—with or without makeup.

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Exclusive Preview Alert! Brand Partners, be the first to experience the power of skincare-powered formulations before anyone else.

Launches to all customers on Tuesday, March 25th at 10 AM CST!

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  • More Than Primer – Skincare-powered formula hydrates, protects, and improves skin texture.
  • Lit-From-Within Glow – Enhances natural radiance for a fresh, healthy glow with or without foundation.
  • Deeply Hydrated Skin – Replenishes moisture to keep skin smooth, supple, and primed for a flawless finish.
  • Pore-Blurring – Refines texture and minimizes pores for a soft-focus, airbrushed look.
  • Long-Lasting Wear – Strengthens the barrier to prevent dryness, flaking, and makeup settling.
  • Soothe & Calm – Reduces redness and irritation for balanced, comfortable, radiant skin.

Start with a freshly cleansed and moisturized face. Smooth a dime-sized amount evenly across your skin using your hands or a brush, allowing it to set for a few minutes. Then, apply your foundation.

Pro-Tips: Wear it alone for a naturally radiant glow, or mix it with your foundation for a sheer, dewy finish.


 

sodium
Sodium Hyaluronate
A derivative of Hyaluronic acid, its molecular weight is much lower than hyaluronic acid, leaving it small enough to penetrate the top layer of the skin, allowing it to hydrate from underneath the skin layers to plump, volumize and moisturize skin.
baobab_oil
Tree of Life" Baobab Oil

Africa's ancient superfruit, rich in antioxidants, vitamins A, C, E, and omegas, boosts collagen, fights free radicals, enhances elasticity, and hydrates for firmer, radiant skin.

Squalane
Squalane

A highly effective moisturizing agent that smooths the hair cuticle, reduces frizz, and adds shine without weighing hair down.

Panthenol (Pro-Vitamin B5)
Panthenol (Pro-Vitamin B5)

A skin-strengthening vitamin that enhances moisture retention, smooths texture, and promotes healthy skin.

witch_hazel
Witch Hazel

A pore-refining, oil-balancing botanical that tones and smooths skin for a flawless base.

vitamin_c_2
Vitamin C

A potent, stable form of vitamin C that brightens, evens skin tone, and shields from environmental stress.

Vitamin E
Vitamin E

A powerful antioxidant that protects against free radicals while keeping skin soft and nourished.

avocado_oil
Avocado Oil

Rich in fatty acids and antioxidants, it deeply conditions and supports the skin’s resilience.

Aloe Vera
Aloe Vera

A cooling, soothing botanical that calms redness, hydrates, and refreshes the skin.

Proprietary Formulation
Proprietary Formulation
Cruelty Free
Cruelty Free
Mineral Oil Free
Mineral Oil Free
Vegan
Vegan
Gluten Free
Gluten Free
Phthalate Free
Phthalate Free

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