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Illuminating Primer

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Prime & Illuminate!

The perfect makeup application starts with a brilliant complexion. The Illuminating Primer nourishes your skin with Baobab & Avocado Oil to provide your skin with hydration and glow while allowing effortless makeup application and all-day staying power. The silky, soft texture smooths and evens out the skin for perfect application and wear every time.

Our Illuminating primer provides a subtle glow to the skin, a very “glow from within” look.  Translucent with slight Illuminating coverage that can be worn on its own or as the perfect canvas for your foundation to blur the appearance of pores, redness, and wrinkles.

Begin with a fresh, cleansed, and moisturized face. Apply a dime-sized amount evenly with hands or brush.  Allow a few minutes to set.  Apply Foundation.

For a natural, hydrated glow, wear it solo, or even mix with your foundation for a natural, sheer finish.

baobab_oil
Tree of Life" Baobab Oil

Africa's ancient superfruit, rich in antioxidants, vitamins A, C, E, and omegas, boosts collagen, fights free radicals, enhances elasticity, and hydrates for firmer, radiant skin.

Aloe Vera
Aloe Vera

Soothes inflammation, heals, and restores distressed skin, providing gentle care for quick recovery and lasting comfort.

avocado_oil
Avocado Oil
Calms and heals Itchy, dry skin while hydrating and moisturizing
witch_hazel
Witch Hazel

Helps to reduce inflammation and irritation to leave the skin feeling smooth.

Cruelty Free
Cruelty Free
Gluten Free
Gluten Free
Paraben Free
Paraben Free
Phthalate Free
Phthalate Free

Product Reviews

5
241 reviews
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Courtney Weddle
October 22, 2023
Verified purchase
5/5
Beautiful primer
This is the perfect primer, I love The subtle glow it gives you. Perfect for under your foundation or by its self when you don’t want a full face that day
Jennifer Bard
October 22, 2023
Verified purchase
5/5
Must Have!
Love this product! I always apply this before I use my foundation. Helps to keep the makeup from sinking into my pores. In the summer, I use the primer by itself to give a natural glow!
Stephani Duarte
October 22, 2023
Verified purchase
5/5
Who doesn’t love a glow! I use this daily sometimes I don’t even put makeup on over it, the perfect sun kissed glow!
Steph Zorn
October 22, 2023
Verified purchase
5/5
Great Makeup Base
I had never used a primer before. I am so happy I found this product. My makeup application is so much smoother now. I absolutely love the sublte shimmer I get from this too. I wear it alone sometimes too or mix a little foundation with it for a light coat.
Christina Williams
October 22, 2023
Verified purchase
5/5
Smooth
This primer makes your makeup go on smooth and leaves your skin with a hint of glow. I also use this on my face on days I don’t want to wear makeup because my skin still looks smooth, tinted and glows. And the best part is your makeup stays in better all day!!!
Nora Pritchett
October 22, 2023
Verified purchase
5/5
Natural, Glowing, Sheer
What a great addition to my face routine. My skin is rather sallow and when I apply this product, I see the glow come to life. This is a favorite and use it without foundation as well. It makes me feel fresh and 'yes' maybe younger.
Brandelynn Harrison
October 22, 2023
Verified purchase
5/5
Illuminating Primer
I LOVE how this primer leaves my skin feeling so hydrated, nourished and glowing. It makes putting on my make-up so effortless, and it helps keep the makeup on all day. I will not go a day without using a primer before using my makeup.
Vivianette Lorenzo
October 21, 2023
Verified purchase
5/5
Que belleza de piel! Solo con colocarte este producto vas a ver ese acabado iluminoso en tu piel. Lo utilizo como primer antes de la base pero tambien lo mezclo para un acabado mas sutil.
Mikayla Minton
October 21, 2023
Verified purchase
5/5
This primer is perfect using it alone or with foundation.
Shantell Goodenough
October 21, 2023
Verified purchase
5/5
All over glow that hides all those pores plus adds shine. Plus hello to the most gorgeous looking flawless Finish to makeup this is a must when it comes the perfect finish

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