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Illuminating Primer

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Prime & Illuminate!

The perfect makeup application starts with a brilliant complexion. The Illuminating Primer nourishes your skin with Baobab & Avocado Oil to provide your skin with hydration and glow while allowing effortless makeup application and all-day staying power. The silky, soft texture smooths and evens out the skin for perfect application and wear every time.

Our Illuminating primer provides a subtle glow to the skin, a very “glow from within” look.  Translucent with slight Illuminating coverage that can be worn on its own or as the perfect canvas for your foundation to blur the appearance of pores, redness, and wrinkles.

Begin with a fresh, cleansed, and moisturized face. Apply a dime-sized amount evenly with hands or brush.  Allow a few minutes to set.  Apply Foundation.

For a natural, hydrated glow, wear it solo, or even mix with your foundation for a natural, sheer finish.

baobab_oil
Tree of Life" Baobab Oil

Africa's ancient superfruit, rich in antioxidants, vitamins A, C, E, and omegas, boosts collagen, fights free radicals, enhances elasticity, and hydrates for firmer, radiant skin.

Aloe Vera
Aloe Vera

Soothes inflammation, heals, and restores distressed skin, providing gentle care for quick recovery and lasting comfort.

avocado_oil
Avocado Oil
Calms and heals Itchy, dry skin while hydrating and moisturizing
witch_hazel
Witch Hazel

Helps to reduce inflammation and irritation to leave the skin feeling smooth.

Cruelty Free
Cruelty Free
Gluten Free
Gluten Free
Paraben Free
Paraben Free
Phthalate Free
Phthalate Free

Product Reviews

5
241 reviews
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Tara Gordon
October 20, 2023
Verified purchase
5/5
Glowy Primer
I snagged these beauty a while ago and it is just insane how good it is. I have combo skin and this is perfect for the winter to bring life back into your skin and face. It makes your skin look so dewy and pretty. Perfect for aging skin. It doesn’t make my skin more oily or greasy. It goes on like a dream and helps my foundation look flawless. You can use this and add a couple drops of glow drops to really make your skin look insane!
Adriane Blackburn
October 20, 2023
Verified purchase
5/5
What. A. Product!! 🔥
The glow this gives us mind blowing 🤯 The results speak for their self! 🔥
Jamie Smith
October 20, 2023
Verified purchase
5/5
Holy Glow
I've always been a big primer girl for my makeup and this stuff takes the cake! My foundation lays perfectly and it gives my skin a beautiful glow! I've even started using it by itself on no makeup days and my skin just looks beautiful!
Kelsey Tanner
October 20, 2023
Verified purchase
5/5
Silky smooth!
This makes ur face silky smooth!! Adds some sparkle to ur face! I love mixing it with my foundation!! Goes on so smooth! I even wear it by itself cuz I absolutely love it!!! Best! 💚
Lindsey Sinnett
October 20, 2023
Verified purchase
5/5
Beautiful Glow!
This primer is a favorite! I love how it gives my skin such a beautiful glow. It’s such a great base for applying your makeup.
Christyn Burton
October 20, 2023
Verified purchase
5/5
Illuminating Primer
This is silky feeling and not greasy also no scent!
I love the shimmer it gives to my skin. It soaks into my face and yet can't tell that I am wearing it. This primer also lasts all day, and it still leaves my face feel clean and glowing. I can wear this alone or with my foundation.
I have been told it's a crime not to prime. it is so true! I would not wear my foundation without this primer.
Tiffany Green
October 20, 2023
Verified purchase
5/5
Glowy
This is just the right primer for glowy makeup. Something’s I use it just with glow drops and no makeup. It soaks right it with no oily finish. Pic is half glowy/half matte
Nellie Fox
October 20, 2023
Verified purchase
5/5
ILLUMINATING PRIMER
Love this primer and gives that perfect glow
Brittany Timperley
October 20, 2023
Verified purchase
5/5
This has the perfect tint to it. You can honestly do your skincare and apply this. To have your face looking like you applied something on it! So creamy and I believe using this is why my makeup lasted all day (12 hours)
Sl Morrison
October 20, 2023
Verified purchase
5/5
Glow up
This primer is a game changer. My makeup goes on much more smoothly when I use this beforehand.

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