LOVE THE SKIN YOU'RE IN
SELFIE WORTHY RESULTS

Illuminating Primer

Retail
$39.00
Subscribe & Save
$35.10
-
+
45 DAY MONEY BACK GUARANTEE
SHOP WITH CONFIDENCE
45 DAY MONEY BACK GUARANTEE

Prime & Illuminate!

The perfect makeup application starts with a brilliant complexion. The Illuminating Primer nourishes your skin with Baobab & Avocado Oil to provide your skin with hydration and glow while allowing effortless makeup application and all-day staying power. The silky, soft texture smooths and evens out the skin for perfect application and wear every time.

Our Illuminating primer provides a subtle glow to the skin, a very “glow from within” look.  Translucent with slight Illuminating coverage that can be worn on its own or as the perfect canvas for your foundation to blur the appearance of pores, redness, and wrinkles.

Begin with a fresh, cleansed, and moisturized face. Apply a dime-sized amount evenly with hands or brush.  Allow a few minutes to set.  Apply Foundation.

For a natural, hydrated glow, wear it solo, or even mix with your foundation for a natural, sheer finish.

baobab_oil
Tree of Life" Baobab Oil

Africa's ancient superfruit, rich in antioxidants, vitamins A, C, E, and omegas, boosts collagen, fights free radicals, enhances elasticity, and hydrates for firmer, radiant skin.

Aloe Vera
Aloe Vera

Soothes inflammation, heals, and restores distressed skin, providing gentle care for quick recovery and lasting comfort.

avocado_oil
Avocado Oil
Calms and heals Itchy, dry skin while hydrating and moisturizing
witch_hazel
Witch Hazel

Helps to reduce inflammation and irritation to leave the skin feeling smooth.

Cruelty Free
Gluten Free
Paraben Free
Phthalate Free

Product Reviews

5
241 reviews
Add a review
David Wayne
October 17, 2023
Verified purchase
5/5
A must have
This stuff is great worn alone or under makeup as well. My wife sometimes wears it in place of foundation for a light, glowy type of coverage.
Crystal Amey
October 17, 2023
Verified purchase
5/5
This Primer!!!
I love that you can wear this Primer and don’t have to wear foundation! The GLOW it gives is on point and keeps my routine simple! When I do add foundation it goes on flawlessly because this primer is that good!
Natalie Reilly
October 17, 2023
Verified purchase
5/5
Extra glow
I use this product almost everyday. It gives you the perfect extra glow with your normal makeup.
Brooke Ayres
October 17, 2023
Verified purchase
5/5
Gripper
I call this the gripper! It holds my makeup in place all DAY! I love how smooth it goes on under my makeup.
Pauline Reynolds
October 17, 2023
Verified purchase
5/5
I love the primer. It goes on like silk.
Thank you Kellie Meredith
Melissa Pauline
October 17, 2023
Verified purchase
5/5
FIVE STARS!!!
I love some glow to my skin, this primer not only lays the perfect smooth canvas for my makeup but gives me a glow that I love so much!! Best primer I have ever used!
Maribel Costell
October 16, 2023
Verified purchase
5/5
Perfect hint of glow
Love this primer! It gives such a natural glow. I use as primer for concealer. I also like wearing it for glow when I am makeup free
Cheryl Marcum
October 16, 2023
Verified purchase
5/5
This primer is perfect to use alone for the perfect glow , before makeup and you can even mix with your foundation for a glowing health look .
Danielle Langer
October 16, 2023
Verified purchase
5/5
First time liking a glowing primer
Usually I get mattifying primers because glowy ones don’t work but this one changed my mind! I love how it’s just the perfect amount of glow and balance!
Evelyn Purdey
October 16, 2023
Verified purchase
5/5
great primer
very smooth with a light shimmer. perfect alone or under makeup. highly recommend!

ENJOY

20% off

YOUR FIRST ORDER

CONTINUE

Plus, enjoy access to new products, promotions, and more. Not applicable to enrollment or self-care orders.

Let's Be Social