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Illuminating Primer

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Prime & Illuminate!

The perfect makeup application starts with a brilliant complexion. The Illuminating Primer nourishes your skin with Baobab & Avocado Oil to provide your skin with hydration and glow while allowing effortless makeup application and all-day staying power. The silky, soft texture smooths and evens out the skin for perfect application and wear every time.

Our Illuminating primer provides a subtle glow to the skin, a very “glow from within” look.  Translucent with slight Illuminating coverage that can be worn on its own or as the perfect canvas for your foundation to blur the appearance of pores, redness, and wrinkles.

Begin with a fresh, cleansed, and moisturized face. Apply a dime-sized amount evenly with hands or brush.  Allow a few minutes to set.  Apply Foundation.

For a natural, hydrated glow, wear it solo, or even mix with your foundation for a natural, sheer finish.

baobab_oil
Tree of Life" Baobab Oil

Africa's ancient superfruit, rich in antioxidants, vitamins A, C, E, and omegas, boosts collagen, fights free radicals, enhances elasticity, and hydrates for firmer, radiant skin.

Aloe Vera
Aloe Vera

Soothes inflammation, heals, and restores distressed skin, providing gentle care for quick recovery and lasting comfort.

avocado_oil
Avocado Oil
Calms and heals Itchy, dry skin while hydrating and moisturizing
witch_hazel
Witch Hazel

Helps to reduce inflammation and irritation to leave the skin feeling smooth.

Cruelty Free
Gluten Free
Paraben Free
Phthalate Free

Product Reviews

5
241 reviews
Add a review
Christi Koester
October 16, 2023
Verified purchase
4/5
Primer
This primer is very moisturizing. It's not sticky ot tacky at all. The foundation goes on top of it very nicely. I wish it had sunscreen in it like my old primer does.
Sherri Springman
October 16, 2023
Verified purchase
5/5
Love his primer and it doesnt leave my skin oily and I love even wearing this alone without foundation.
Lee Dial
October 16, 2023
Verified purchase
5/5
Doesn’t Roll Like Other Primers
I am
A makeup artist by trade and have used MANY brands of facial primer! The problem has always been that while they create a smooth texture to build on, they would roll when I tried to apply makeup! But this one? Boom! No rolling, and that subtle glow with the Illuminating Primer gives this 50+ face a youthful radiance!
Amy Clem
October 16, 2023
Verified purchase
5/5
This is easily my favorite product I have purchased! It makes my skin glow and look radiant. So light and easy to apply as well! Definitely my go to for a simple clean look.

Amy
Morgan Mccone
October 16, 2023
Verified purchase
3/5
More of a highlight then primer for me
Others so I have both primers there’s nothing outstanding is different about it being a primer except for me it was way too low for my full face. I would definitely make this and make it like a liquid highlighter like the glow drops but when I put on my entire face. I look kind of like a disco ball which some women love it’s just not for me so I was a primer. I just think they need to pull back glow a little
Summer Nichols
October 16, 2023
Verified purchase
5/5
Perfect Base
This primer is the perfect base under my foundation. This adds a beautiful glow and leaves my skin looking bright and hydrated.
Allie Papalia
October 16, 2023
Verified purchase
5/5
the perfect glow
This illuminating primer is perfect for creating a natural dewy look. It creates a smooth natural surface allowing the ability to go without foundation or by creating the perfect surface to apply foundation.
Donna Pence
October 16, 2023
Verified purchase
5/5
Perfect glow and makeup goes on effortlessly. Make up looks fresh all day! Great for no makeup days as well.
Holly Erickson
October 16, 2023
Verified purchase
5/5
Love this primer! It helps the foundation and gives a flawless look!
Kari Saghy
October 16, 2023
Verified purchase
5/5
Get that glow!!
Primes and doesn’t dry out dry skin. Gives a great glow under my BB cream.

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