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Illuminating Primer

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Prime & Illuminate!

The perfect makeup application starts with a brilliant complexion. The Illuminating Primer nourishes your skin with Baobab & Avocado Oil to provide your skin with hydration and glow while allowing effortless makeup application and all-day staying power. The silky, soft texture smooths and evens out the skin for perfect application and wear every time.

Our Illuminating primer provides a subtle glow to the skin, a very “glow from within” look.  Translucent with slight Illuminating coverage that can be worn on its own or as the perfect canvas for your foundation to blur the appearance of pores, redness, and wrinkles.

Begin with a fresh, cleansed, and moisturized face. Apply a dime-sized amount evenly with hands or brush.  Allow a few minutes to set.  Apply Foundation.

For a natural, hydrated glow, wear it solo, or even mix with your foundation for a natural, sheer finish.

baobab_oil
Baobab Oil

Nourishes, moisturizes, and promotes skin rejuvenation while protecting against oxidative stress.

aloe_vera
Aloe Barbadensis Leaf Juice

Known for its calming and soothing properties, Aloe Vera is a panacea for distressed skin. It delivers instant hydration, accelerates healing, and reduces inflammation, giving your skin the tender, loving care it deserves.

avocado_oil
Avocado Oil
Calms and heals Itchy, dry skin while hydrating and moisturizing
witch_hazel
Witch Hazel

Helps to reduce inflammation and irritation to leave the skin feeling smooth.

Cruelty Free
Gluten Free
Paraben Free
Phthalate Free

Product Reviews

5
241 reviews
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Tracey Laurenzano
October 21, 2023
Verified purchase
5/5
Great product
I was hesitant to try this as I've only used matted primer, but I'm glad I did! This illuminating primer does exactly that, it illuminates my skin and gives a soft, subtle glow. I love using it before my foundation to prep my aging skin but sometimes I just use it alone without makeup and still feel like my skin is benefiting from it.
Monique Jones
October 21, 2023
Verified purchase
5/5
I love this primer! I don’t buy any other brand now. I love how luminous it makes my skin look every time, and I always get compliments on how much my skin is glowing. It also helps keep my skin feeling hydrated all day long! I highly recommend this product to anyone looking for a great primer for under makeup or just to wear in its own.
Stephanie Zorn
October 21, 2023
Verified purchase
5/5
Absolute Must
I use this everyday before applying my makeup. My makeup goes on smooth. My favorite part is the subtle shimmer! I get compliments often about the shimmer.
Gabriel Yanes
October 21, 2023
Verified purchase
5/5
Deja la piel super iluminada, un brillo natural. Queda super hermoso la piel al unirse con la base de Bellame. Muy recomendado.
Miranda Havlat
October 21, 2023
Verified purchase
5/5
Glowy!
This is so good! When your makeup is feeling blah use this as your primer and you’ll glow like no other!
Donna Batzer
October 21, 2023
Verified purchase
5/5
I use primer to perfect my makeup and always before eyeshadow as it eliminates that oily eye problem. Foundation glides on so smoothly with total coverage
Barbara Piunti
October 21, 2023
Verified purchase
5/5
highly Recommend!
This is my go to primer! I'm in my 60’s This primer gives a smoother radiant look when you apply with your makeup
It goes on and feels like glass. Keeps my makeup from fading for my 8 hours a day at work. I a huge fan ! This is my favorite and a little goes a long way! Oh ! I also use it with my moisture with outmake and give you a radiant finish .
Paige Davenport
October 21, 2023
Verified purchase
5/5
I would definitely recommend this product. This primer is so smooth and silky and has several ingredients and evens out your skin tone.
Melissa Swanson
October 20, 2023
Verified purchase
4/5
Creates a fantastic canvas
The illuminating primer is a fabulous way to prep your skin for foundation or to use by itself if you are going sans makeup. It gives the skin a light shimmer without being too much and provides a great canvas for foundation to stick too. I love that it’s actually good for my skin also!
Krystel Wilson
October 20, 2023
Verified purchase
5/5
Primer with Skincare!
It just makes sense! Your primer should be fueled with skincare to keep your makeup looking its best! This illuminating primer is a fave of mine for sure! I often use this with just a tiny bit of foundation to give me a dewey subtle glow for low makeup day. Its perfection!

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