LOVE THE SKIN YOU'RE IN
SELFIE WORTHY RESULTS

Illuminating Primer

Retail
$39.00
Subscribe & Save
$35.10
-
+
45 DAY MONEY BACK GUARANTEE
SHOP WITH CONFIDENCE
45 DAY MONEY BACK GUARANTEE

Prime & Illuminate!

The perfect makeup application starts with a brilliant complexion. The Illuminating Primer nourishes your skin with Baobab & Avocado Oil to provide your skin with hydration and glow while allowing effortless makeup application and all-day staying power. The silky, soft texture smooths and evens out the skin for perfect application and wear every time.

Our Illuminating primer provides a subtle glow to the skin, a very “glow from within” look.  Translucent with slight Illuminating coverage that can be worn on its own or as the perfect canvas for your foundation to blur the appearance of pores, redness, and wrinkles.

Begin with a fresh, cleansed, and moisturized face. Apply a dime-sized amount evenly with hands or brush.  Allow a few minutes to set.  Apply Foundation.

For a natural, hydrated glow, wear it solo, or even mix with your foundation for a natural, sheer finish.

baobab_oil
Baobab Oil

Nourishes, moisturizes, and promotes skin rejuvenation while protecting against oxidative stress.

aloe_vera
Aloe Barbadensis Leaf Juice

Known for its calming and soothing properties, Aloe Vera is a panacea for distressed skin. It delivers instant hydration, accelerates healing, and reduces inflammation, giving your skin the tender, loving care it deserves.

avocado_oil
Avocado Oil
Calms and heals Itchy, dry skin while hydrating and moisturizing
witch_hazel
Witch Hazel

Helps to reduce inflammation and irritation to leave the skin feeling smooth.

Cruelty Free
Gluten Free
Paraben Free
Phthalate Free

Product Reviews

5
241 reviews
Add a review
Jennifer Six
October 18, 2023
Verified purchase
5/5
Amazing product.
This primer is amazing. Leaves my skin perfectly ready for my foundation. Does not make my skin oily or too shiny. No harsh fragrance at all. This is my go to face primer. Finally found a product that will not irritate my skin. Beautiful packaging and a high quality product. Love this,!!
Ashley Mcdonald
October 18, 2023
Verified purchase
5/5
love how this gives me such a smooth canvas to start with. It's the perfect amount of illumination and not the least bit greasy!
Theresa Beals
October 18, 2023
Verified purchase
5/5
This foundation is so smooth and light. It applies like a dream and there are so many shades to get the perfect color. From very fair to very tanned, there is a shade for all! You can apply for whatever coverage you desire. It blends easily and gives you a flawless long lasting coverage. This is one of my favorite makeup products!
Kasey Miller
October 18, 2023
Verified purchase
5/5
This primer is perfection! I love that I can wear it alone and feel comfortable in my skin, but also mix it with my foundation and get a beautiful radiant glow!
Kim Novak
October 18, 2023
Verified purchase
5/5
Want fake lashes
This is the mascara for you! Perfect long lashes that look so natural, I get asked if they're fake all the time. I have to pull on them as people don't believe me!
Kim Novak
October 18, 2023
Verified purchase
5/5
No foundation needed
I love this product as I'm not a huge makeup fan! It gives me just a little coverage that's silky smooth with a little glow!
Annmarie Hocker
October 18, 2023
Verified purchase
5/5
I add the primer to my skin prior to applying my makeup. It gives my skin that smooth canvas and helps my makeup stay all day!
Amy Floch
October 18, 2023
Verified purchase
5/5
I love how this gives me such a smooth canvas to start with. It's the perfect amount of illumination and not the least bit greasy!
Kelly Warnick
October 18, 2023
Verified purchase
5/5
Love how this gives me a natural glow! I mix it with the glow drops for a perfect look. Goes on smoothly!
Melissa Pauline
October 18, 2023
Verified purchase
5/5
The glow up is real!!
This primer gives me the smoothest makeup application I have ever had!!! I love how my skin and makeup just glows wearing it!!

20%

savings

on first order

Activate now

Not valid on Starter Orders, Self-Care Collections, or with other sitewide savings promotions.

Let's Be Social