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Illuminating Primer

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$39.00
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$35.10
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Prime & Illuminate!

The perfect makeup application starts with a brilliant complexion. The Illuminating Primer nourishes your skin with Baobab & Avocado Oil to provide your skin with hydration and glow while allowing effortless makeup application and all-day staying power. The silky, soft texture smooths and evens out the skin for perfect application and wear every time.

Our Illuminating primer provides a subtle glow to the skin, a very “glow from within” look.  Translucent with slight Illuminating coverage that can be worn on its own or as the perfect canvas for your foundation to blur the appearance of pores, redness, and wrinkles.

Begin with a fresh, cleansed, and moisturized face. Apply a dime-sized amount evenly with hands or brush.  Allow a few minutes to set.  Apply Foundation.

For a natural, hydrated glow, wear it solo, or even mix with your foundation for a natural, sheer finish.

baobab_oil
Baobab Oil

Nourishes, moisturizes, and promotes skin rejuvenation while protecting against oxidative stress.

aloe_vera
Aloe Barbadensis Leaf Juice

Known for its calming and soothing properties, Aloe Vera is a panacea for distressed skin. It delivers instant hydration, accelerates healing, and reduces inflammation, giving your skin the tender, loving care it deserves.

avocado_oil
Avocado Oil
Calms and heals Itchy, dry skin while hydrating and moisturizing
witch_hazel
Witch Hazel

Helps to reduce inflammation and irritation to leave the skin feeling smooth.

Cruelty Free
Gluten Free
Paraben Free
Phthalate Free

Product Reviews

5
241 reviews
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Hailey Guymon
October 18, 2023
Verified purchase
5/5
I never used to wear a primer but decided to try Bellame's and it's a game changer. It makes my skin feel so good. Personally I like to use this on my no makeup days to for a bit of a glow and hydration
Julia Walker
October 18, 2023
Verified purchase
5/5
You need this!
You need this. Trust me, just buy one. I have worn other primers but they either didn't do anything or made my skin feel tacky and my makeup a different texture. This one illuminates my skin, holds my makeup all day, and melds into my skin-- preventing texture issues. I love this!
Ashley Vaughn
October 17, 2023
Verified purchase
5/5
FAVORITE PRIMER
I LOVE how smooth and soft this primer is!!!! I actually mix it with my foundation, and I'm in awe of the finish it leaves!!! It gives you the perfect youthful glow! Is super easy to rub in, and makes your face soft as velvet! I'm obsessed with this primer and never skip this step! It helps with the appearance of my pores as well!!!! Win win all around! Give it a try!
Jenny Kreierhoff
October 17, 2023
Verified purchase
5/5
Add some shimmer
This adds the perfect glow to a face look, and it really helps your make up sit well on the skin. I sometimes don't add anything else to my skin, just this, for a simple look.
Sarah Strohl
October 17, 2023
Verified purchase
5/5
daily staple
This primer is a daily staple. The illuminating primer has such a beautiful shimmer on its own it can literally be used by itself for a nice healthy glow when you don't want a full makeup look!
Bridget Smith
October 17, 2023
Verified purchase
5/5
I have been loving this illuminating primer! It gives my skin such a beautiful glow! I even wear it sometimes with skincare and it's gorgeous!
Kristin Stracener
October 17, 2023
Verified purchase
5/5
Whoa!
Absolutely stunning and goes so smooth! Makes the foundation go on so much smoother. I love combining it with the new luxe soliel spf for sun protection and a glowing/dewey look!
Sheila Yip
October 17, 2023
Verified purchase
5/5
Huge fan
I never understood using a primer until I started using this product it truly is a game changer.
Jaime Cook
October 17, 2023
Verified purchase
5/5
This product is perfect alone or under my makeup. I love the subtle glow it gives my skin. In the summer, this is all I wear!
Alayna Charles
October 17, 2023
Verified purchase
5/5
I have enjoyed this primer so much! The tint of glow is so beautiful on my skin for under my makeup and it truly makes a difference in my skins texture when I use this! Its a definite YES for me

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